Bally chohan sad In a recent post I laid out the three areas of PPC optimization that I think are most important to any campaign, and when done well these key points can provide an excellent basis for a well optimized, high ROI campaign. To recap these areas were:

Campaign structure

Evolve your keyword list based on actual queries

Build traffic from the tail upwards

The first of these was covered here and now I want to cover of the second point and discuss the practical side of expanding a paid search keywords list.

It’s worth stating at this point that the second two items in that list are quite closely linked.  By this I mean that, amongst other things, building out the size of the keyword tail within your account should help you improve the proportion of total campaign traffic driven from this higher converting area.

So without further ado, here are the essential tasks that you should be doing to help expand your keyword list in a way that ensures you end up with valuable, relevant search terms within the campaign:

Google Keyword Tool

Available from directly within your AdWords account via the navigation tabs or externally, the keyword tool provides you with expanded keyword ideas with accompanying data based on either examples or on your site content.Keyword tool location

Being able to get valuable data such as local search volumes and competition metrics allows you to make intelligent decisions about which keywords would be worthwhile adding to the campaign.

Qucik Tip: If you are like me and like to do as much work in Excel as possible, by ‘starring’ items you can build up a raw list to the categorise etc offline. The benefit of ‘starring’ rather than using the check box is that the items remain selected as you navigate through different pages.

Keyword starring in AdWords

Like all these tasks I’ll talk about in this post, the more often you repeat and improve, the more useful keywords you will unearth.

Search Query Report

My number absolute favourite campaign improvement task. Why? Rarely do you get a report which is so straight-forward, yet so actionable. You can run this in either within AdWords or if you are using Google Analytics, within the Advertising > AdWords  > Matched Queries section:

Search query report locations

It will basically give you a list of the actual search queries which triggered your adverts. From there it’s a simple as either adding the reported variations to the account normally, or adding them as negatives if they are irrelevant.

Often I like to combine the output of this report with the keyword tool mentioned above, exporting the new variations I find and using them as ‘seeds’ to hunt for further keywords which may be missing from the account.

If you are using the Google Analytics version, you will also get the added value of being able to get onsite metrics such as the ROI, bounce rate and pages/visit. This makes your decision process when deciding what to do with keywords even more straight-forward.

Organic Ideas

Nothing beats actual user feedback – for me the search query equivalent of this is the organic keyword report in your web analytics package. There is not a more relevant ‘tail’ resource for your site than this report. I like the fact that this tells you what hundreds and thousands of users deemed to be relevant keywords before they ended up on your site. Many of them may be particularly unique and not worth including in a paid search campaign (see below), but so often I will find ideas that I just wouldn’t have thought of (hey, I’m only one mind!).

Extreme long tail

As with the search query report in Google Analytics, you will be doing this in your analytics package of choice and will be able to get insight into visitor behaviour to help make the right call on how valuable potential additions are.

Manually Iterating

Although the least ‘intelligent’ way of expanding your lists, often it can be useful to ensure you’ve got great keyword coverage by expanding all your findings from the above techniques for all your keyword groups.

For example, if I find the keyword ‘cheap blue widgets london’ then I’d potentially want to add this to my ad groups for other colours of widgets :

cheap red widgets london

cheap yellow widgets london

and then for other locations:

cheap blue widgets bristol

cheap blue widgets glasgow

cheap yellow widgets bristol

cheap yellow widgets glasgow

cheap red widgets bristol

cheap red widgets glasgow

and so forth.

This is a fairly straight-forward task and can be done your preferred method, which could be using Excel, the AdWords editor Formula words or a tool such as mergewords.com.

The real trick here is to know when to stop iterating – too many terms with no chance of getting shown can just lead to a clumsy, hard to manage campaign structure (#link). Unlike the other techniques there is no data to analyse hear, it’s all down to your intuition as an account manager.

So that’s my core tool set for expanding keywords lists, always with the aim of ensuring we have a highly relevant, well targeted long tail.  If you have any further ideas you want to share, please feel free to add them in the comments below.

Bally chohan he is expert in seo if you want to more information than contact to bally chohan

The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly.

Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Let’s have a look at the top plugins that I recommend you utilize in 2012. There’s a few new plugins in the mix together with several plugins that I recommended in my Best 2011 WordPress Plugins for Social Media and SEO that you’ll want to reference if you haven’t done so.

Social Media WordPress Plugins for 2012

There are many ways to utilize the power of social media to help spread the word about your blog posts. The 3 essential types of plugins you need to have here that I cover below are social sharing, social commenting, and integrating Twitter:

Sharebar – While there are many social share plugins available, Sharebar provides you something that none of the others do: The flexibility to add the “share” code before it is “officially” supported by the others. In doing so, and with its other customization features, Sharebar allows you to feature only the share buttons that you want on your site. If you want to install the Buffer (one of the essential Twitter apps I use) code on your website, note that this is their “officially” supported social share plugin at the moment.

Disqus Comment System – Disqus is a separate comment blogging system that supports threaded comments and replies with varied indentions. WordPress does not support this by default, so this will make reading comment threads much easier. It also adds the ability to have your readers easily share their comments – and a link to the commented blog post – in social media. If you haven’t looked at Disqus recently, they have revamped their user interface and it is now much more responsive and easier to use.

SEO Facebook Comment – This plugin helps you leverage the power of Facebook by embedding comments in your site. It’s easy to setup and you can have it running within a few minutes. The plugin also allows you to define the width of the Facebook comment box to better fit your site’s theme. The debate is out as to whether you should utilize an all-inclusive comment system like Disqus or leverage the power of Facebook to help spread the wealth of your content on the world’s largest social networking site. But if you do want to take the Facebook route, this is the plugin that I would recommend to you.

Tweet Old Post – If you have been engaging and building a community of followers on Twitter, then this plugin is the perfect way to sprinkle your archived posts into your tweets. Tweet Old Post simply creates a tweet out of your previous blog posts, and sends them to your Twitter account. It even has options to add hashtags and leading text to it. The customization capabilities – and ease of doing so – give this plugin my thumbs up in the field of Twitter integration.

SEO WordPress Plugins for 2012

SEO is a never-ending battle for your blog, so you’ll want to make sure you have the right weapons on your side:

All in One SEO Pack – This plugin optimizes your site by letting you easily add a Title and Description that will be indexed by Google instead of the default title of your blog post and first words of your blog post that is the present WordPress default. While All in One is and older platform that has seen a lot of new competition these days, it is still the default and no-brainer option here. All in One is also supported out of the box by Scribe (see below).

BWP Google XML Sitemaps – After successfully installing and setting up your WordPress site, you need to make sure that all your work doesn’t go to waste. Make your site known to search engines by using this plugin. As new posts are added, this plugin indexes your site quickly by updating the XML sitemap and pinging major search engines to let them know you have new content. There are other Google XML Sitemap plugins out there, but this one was recommended to me by a web hosting service sometime in 2011 – and I have stuck with it with good results.

Scribe SEO – I do not blog without optimizing my posts for SEO, which I do using this plugin. This is a plugin that helps your content rank higher in search engine results by analyzing your posts and making suggestions about how you can improve your post from an SEO perspective. With a click of a button, your content is evaluated and given a score based on its structure and keyword density – and you can rest assured that Google will see the same targeted keywords that you intended for every blog post and page of your website.

SEO Rank Reporter – This plugin gives you the ability to keep track of the keywords you want to rank on or are already ranking with inside the comfort of your WP dashboard. It can even issue you a report every three days by notifying you via email whenever certain keywords experience major changes in search engine ranking. A smart tool to help you monitor where your website stands in the search engine wars.

WP Smush.it – Images are the most resource-intensive content on a webpage. So, if you’re looking for faster load times, which Google has already announced is a factor in determining search results, then optimizing pictures is a good place to start. Smush.it automatically optimizes image compression when images are uploaded to your media library, and provides a simple interface where you can decide exactly how big or small you want your image to be. A no-brainer addition to your collection of plugins.

Web Conversion WordPress Plugins for 2012

Social media and SEO are two of the best ways in which your blog, and blog-equipped website, can be found. But once someone sees your content, how can you ensure that stay on your website and increase your chances of “converting” them on whatever call to action you might have? Check out these plugins to help you achieve just that in coordination with the above SEO and social media plugins:

Premise – Premise makes building effective WordPress landing page templates easy. It’s loaded with features including graphics for your landing pages, copywriting advice, customizable landing page templates and full compatibility with the email newsletter services of Aweber, MailChimp, and Constant Contact. You can use Premise not only for traditional “landing pages” but also to create “Content Pages” to optimize the SEO of your past blog posts.

The Slide – The Slide is a free plugin that helps you increase your site’s page views. This plugin analyzes your articles and recommends past articles that are similar to it. It slides a discreet window at the bottom right of the screen which has a link to related articles the reader might be interested in. You can see The Slide in action on this website.

Outbrain – Showing related posts on your site helps reduce bounce rates and retains visitors so you can turn them into subscribers, clients and customers. Outbrain adds extra interactivity to your site by letting users rate your articles and check out related content based on the rates they’ve given. It also provides a reporting system that allows you to view your most popular, highest click-through articles. I’ve tried a few of these plugins, and right now my recommendation would be to use this one for ease of customization, good look-and-feel, and performance.

Hello Bar – This is a simple and unobtrusive web toolbar that sits across the top of a website. It lets you catch your user’s attention and leads them to a call to action. You can even customize the color of your bar, the text font, text color and a few other options so that it blends perfectly with your site. Don’t let the most valuable part of your website – the top horizontal space – go to waste! Guide your visitors to where you want to send them!

WPtouch – This plugin detects requests from smartphones and loads an alternate mobile theme for your site that best suits small touchscreens. The styling mimics that of iPhone applications, so the interface looks and feels intuitive to many mobile users. If you haven’t checked your latest GoogleAnalytics you just might be surprised how many mobile visitors are visiting your website. Give them what they deserve – an easy to use and optimized user experience – for free!

For me, these are 14 of the best WordPress plugins for those who want a truly optimized blog for social media and SEO in 2012. Which plugins do you use to optimize your WordPress site for social media and SEO? Any ones that don’t appear on this list? New ones that you recommend to be included in this list? Give me a shout out in the comments below. Thanks! More information to contact Mr. Bally chohan he is expert in seo he always to help us to provide a good way

Going an SEO project smoothly and effectively requires juggling many skills:  creativity, proactively, effective time management and organization, to name just a few.

But I would argue that one of the most important attributes of a successful SEO campaign is communication of knowledge – within an agency, of course, but also (perhaps less obviously) with clients. Many clients have little or no knowledge of SEO, and why should they? That’s what we’re here for, after all. But it’s unfortunately a fact of life as an SEO that algorithm updates and other external factors are not the only risk posed to a successful SEO project. Without at least a minimal level of SEO education, actions taken by a client can actually be detrimental to the SEO efforts of their agency or consultant.

One of my SEO New Year’s Resolutions (more Resolutions from SEO optimize in a forthcoming blog post by Matthew Taylor) is to help clients to help us by ensuring they have enough knowledge to understand our work, its aims and methodologies, and what they can do to ensure that we’re able to get them the best results possible. So I thought I’d kick off the New Year by taking a look at the top ways in which an SEO project can be sabotaged by a client. This is not me ranting about my lovely clients by the way – it’s more a retrospective look at some of the bottlenecks I’ve encountered in otherwise smooth SEO projects over the last year or so.

1. Changing the website without telling us

Whether it’s launching a new section, rolling back to an old version of the site, rewriting copy or even a full blown redesign, it’s really important to get the SEO perspective before any changes are made, to ensure that a) new material is optimized from the word go and b) prior SEO efforts are not damaged or lost. There’s nothing worse than finding that your client’s rankings have plummeted because the site has been reverted to an old, un optimized version without your knowledge.

The solution:  emphasize to your client the importance of liaising on potential website changes before they happen, and in plenty of time. If there’s a redesign in the offing, ensure you’re involved from the outset to ensure that the new site is structured in an SEO-friendly way. It’s much easier to make changes in the planning stages than it is to change things once it’s live.

2. CMS that doesn’t allow crucial SEO changes

Not the client’s fault, but a CMS system that doesn’t allow the implementation of such vital elements as title tags is clearly a major spanner in the works. The worst thing is not being prepared for it – you get your title tags written and signed off, then get granted CMS access only to find that you can’t actually implement them because the title tag is taken automatically from the H1 field and can’t be edited separately!

The solution:  ascertain before the start of the project whether the CMS has the appropriate functionality. Ask the client to get their web developer to implement it if necessary, so that you have no nasty surprises awaiting you down the line.

3.  A cripplingly slow sign-off process

SEO is continually evolving, and dramatic changes can happen overnight, without warning – just look at the Panda update, for example. That means that we have to be quick to react, and we need the flexibility to be able to adjust both strategies and actual on-site optimization quickly and decisively if necessary. Our ability to do this can be severely hampered by the need to go through lengthy sign-off procedures.

Even in the course of normal, day-to-day SEO work, project delivery can be significantly delayed by slow sign-off on crucial elements of the campaign – for instance, not having approval for targeted keywords means we’re not able to proceed to writing title tags, which would clearly have a big impact on rankings. Similarly, if content for use in link building is slow to be approved, this will obviously limit our ability to build the highest quality links in a timely manner. It’s frustrating when ranking performance is hampered because we’ve done as much of the agreed work as we can, but can’t actually implement it.

The solution:  establish a mutually agreeable sign-off process and, where possible, minimise client involvement. For example, once guidelines are in place, ask them to approve the titles of blog posts only rather than reading through every post.

4.  Confusing SEO with PR and advertising

What a lot of clients don’t realize is that some SEO methods are nothing to do with their brand. When it comes to building links, for example from guest blog posts, the emphasis is on finding interesting angles that will work well as blog posts. This is particularly important when the client’s company or products are not especially interesting in themselves, meaning that we have to create the interest by looking at wider or related fields in order to gain bloggers’ interest. When clients apply their own brand guidelines to completely external (anonymous) posts, or even insist on us only writing about their products, it can become very difficult to do our job – because often what you’re left with is a salesy piece in a style that simply isn’t suitable for a blog and which will not get accepted for publication.

The solution:  give your client a thorough explanation, along with examples, of what your work will entail, showing how and why it’s being done and reassuring them that their brand will not be harmed in any way.

5.  ‘Helping out’ with link building don’t get me wrong, it’s great when clients take an interest in link building. But not when they get involved by paying a fiver for 10,000 links (this has happened to us). As we’ve previously established here on the SEO optimize blog, this tactic doesn’t work and this sort of activity would seriously undermine a carefully considered link building strategy. Obviously we should be educating clients to aid our efforts by including links in their PR material (for example), but clients should be strongly encouraged to check with you before ‘helping out’ with link building.

The solution:  when forming a link building strategy, take the opportunity to educate your client about link building and explain which practices are outdated. Make sure your project plan is clear on who has responsibility for tasks.

Bally chohan expert in seo: What common problems do you encounter in Going SEO projects and how do you solve them?  If you want to know more contact Mr. bally CHOHAN